Política de privacidad

Privacy Policy

Last Updated: August 20, 2025

Effective Date: August 20, 2025

At Velcoll.com (operated by Velvet Collection New York LLC), your privacy matters. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, place orders, or contact us. By using our site and services, you agree to the practices described below.

1. Information We Collect

We may collect the following categories of personal data:

  • Contact Data – Name, billing/shipping address, email, phone number.
  • Account Data – Login credentials and saved preferences.
  • Order Data – Products viewed, added to cart, purchased, or returned.
  • Payment Data – Payment method and billing details (processed securely via Shopify and payment providers; not stored by Velcoll).
  • Device & Usage Data – IP address, browser/device information, referral sources, and activity on our site.
  • Customer Communication – Emails, messages, or inquiries sent to our support team.

We may also collect data via cookies, analytics tools (e.g., Google Analytics), and advertising platforms (e.g., Meta, Google Ads).

2.How We Use Your Information

We use your information to:

  • Fulfill and deliver your orders.
  • Provide customer service and manage accounts.
  • Improve our website, services, and customer experience.
  • Send promotions, discounts, or newsletters (you may opt out anytime).
  • Detect fraud, abuse, or suspicious activity.
  • Comply with legal obligations and enforce our Terms.

3.Legal Bases for Processing

United States: We process your data in compliance with applicable laws, including the California Consumer Privacy Act (CCPA/CPRA) and other state privacy laws.

EU/UK (GDPR): We process data based on:

  • Consent (e.g., marketing, cookies).
  • Contract performance (e.g., fulfilling orders).
  • Legitimate interests (e.g., fraud prevention, analytics).
  • Legal obligations.

Canada (PIPEDA): Data is collected, used, and disclosed with consent, except where otherwise required or permitted by law.

4.Sharing of Information

We do not sell your personal data for money. We may share it with:

  • Service providers: Shopify, shipping carriers, payment processors.
  • Marketing platforms: Google Ads, Meta (with opt-out options).
  • Legal authorities: When required by law or to protect our rights.
  • Business successors: In case of a merger, acquisition, or asset transfer.

All third parties are required to handle personal data responsibly.

U.S. “Do Not Sell/Share” Notice: California residents may opt out of the sale or sharing of personal information for targeted advertising. To exercise this right, email communicate@velcoll.com.

5. Shopify Platform

Our store is hosted on Shopify Inc., which provides our e-commerce platform and processes data according to its own practices.

See: Shopify Privacy Policy

6.Cookies & Tracking

We use cookies and tracking technologies to enhance your shopping experience and analyze site traffic.

Types of Cookies We Use:

  • Essential: Required for checkout, carts, and account login.
  • Analytics: Measure website usage (e.g., Google Analytics).
  • Functional: Remember preferences and improve usability.
  • Marketing: Track browsing for personalized ads (e.g., Meta Pixel, Google Ads).

You can manage cookies in your browser or via site tools. Disabling cookies may affect functionality.

7. Your Privacy Rights

U.S. Customers (CCPA/CPRA):

  • Right to know/access the personal data we collect.
  • Right to request deletion of your data.
  • Right to correct inaccurate data.
  • Right to opt out of targeted advertising or sharing.
  • Right to receive a copy of your data in portable format.
  • Right to non-discrimination for exercising your rights.

EU/UK Customers (GDPR):

  • Right to access your personal data.
  • Right to rectify inaccurate or incomplete data.
  • Right to request erasure (“right to be forgotten”).
  • Right to restrict or object to processing.
  • Right to data portability.
  • Right to withdraw consent at any time.
  • Right to lodge a complaint with a supervisory authority.

Canada (PIPEDA):

  • Right to access and request corrections.
  • Right to withdraw consent for future uses of personal data.

To exercise rights, email: communicate@velcoll.com. We may verify identity before fulfilling requests.

8. Do Not Track & Global Privacy Control

We honor Global Privacy Control (GPC) signals and similar browser-based settings, which allow users to opt out of cross-site tracking.

9. Children’s Privacy

We do not knowingly collect data from children under 13 (or higher local age of consent). If data is collected without parental consent, it will be deleted immediately. Parents may contact us to request deletion.

10. Data Retention & Security

We retain data as long as necessary for:

  • Active accounts.
  • Order fulfillment.
  • Legal, tax, compliance, or dispute resolution requirements.

We may also retain certain information for a longer period where necessary to establish, exercise, or defend legal claims, prevent fraud, or comply with applicable law.

We apply safeguards to protect your data, but no system is 100% secure. Please protect your login credentials.

11. Third-Party Links

Our website may link to third-party services. We are not responsible for their privacy practices. Review their policies before providing information.

12. International Customers

If you access Velcoll.com from outside the U.S., your data may be transferred to and processed in the U.S., where privacy protections may differ. Where legally required, we use Standard Contractual Clauses (SCCs) or equivalent safeguards.

12A. Limitation of Liability

While we take reasonable measures to protect your data, Velvet Collection New York LLC (Velcoll.com) is not liable for:

  • Unauthorized access or disclosure outside our reasonable control.
  • Failures or misuse by third-party providers (Shopify, couriers, payment processors, advertising platforms).
  • Your failure to protect your account credentials.
  • Indirect, incidental, or consequential damages related to use of our site or disclosure of data.

To the maximum extent permitted by law, our total liability for any claims under this Privacy Policy shall not exceed the greater of (i) $100 or (ii) the total amount you paid to us in the 12 months prior to the claim.

12B. Disclaimer of Warranties

Our website, services, and communications are provided “as is” and “as available,” without warranties of any kind, express or implied, except where prohibited by law. We do not guarantee uninterrupted, error-free, or completely secure operation of our services.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised Effective Date. Continued use of our website constitutes acceptance of changes.

14. Contact Us

For questions or privacy requests, contact us at:

Email: communicate@velcoll.com

Business Name: Velvet Collection New York LLC